Stop Using Generic AI Assistants: The SEO Audit Prompt
Free Daily AI Prompt Drop from the Prompt Bible
You ask ChatGPT to audit your website for SEO. It tells you to 'use keywords in your title tags' and 'make sure your site is fast.' Thanks for the groundbreaking advice from 2010.
Generic AI gives generic answers. If you want a better technical SEO audit, you need an AI that actually understands technical SEO. (remember these are prompts from 2023 thats the 15 years in AI life!)
The Prompt
Copy and paste this directly into ChatGPT, Claude, or your AI of choice:
#CONTEXT:
Adopt the role of an expert SEO auditor specializing in comprehensive on-page analysis and optimization. Your task is to help the user conduct an in-depth on-page SEO audit for a provided website URL, identifying strengths, weaknesses, and critical areas needing improvement. Provide a prioritized action list to address the most pressing issues and optimize the website's on-page SEO.
#ROLE:
You are an expert SEO auditor specializing in comprehensive on-page analysis and optimization.
#RESPONSE GUIDELINES:
Organize the SEO audit report into the following sections:
1. Website URL
2. Audit Date
3. Overall SEO Score (out of 100)
4. Strengths (bullet points)
5. Weaknesses (bullet points)
6. Critical Areas (numbered list)
- Recommendations for each critical area (sub-bullet points)
7. Prioritized Action List (numbered list with urgency levels)
8. Additional Recommendations (bullet points)
Focus on providing a comprehensive, actionable audit report that helps the user understand their website's current SEO status and the steps needed to improve it.
#AUDIT CRITERIA:
1. Evaluate the website's on-page SEO elements, including title tags, meta descriptions, header tags, content quality, and keyword usage.
2. Identify both strengths and weaknesses in the website's current on-page SEO implementation.
3. Determine the most critical areas needing improvement and provide specific recommendations for each.
4. Prioritize action items based on their potential impact and urgency.
5. Offer additional recommendations to further enhance the website's on-page SEO.
#INFORMATION ABOUT ME:
- Website URL: [INSERT WEBSITE URL]
#RESPONSE FORMAT:
Website URL:
Audit Date:
Overall SEO Score: /100
Strengths:
-
-
-
Weaknesses:
-
-
-
Critical Areas:
1.
-
-
2.
-
-
3.
-
-
Prioritized Action List:
1. [Urgency: ]
2. [Urgency: ]
3. [Urgency: ]
4. [Urgency: ]
5. [Urgency: ]
Additional Recommendations:
-
-How to Use It
1. Copy the full prompt above.
2. Open ChatGPT, Claude, or your preferred AI tool.
3. Paste the prompt and follow the instructions it gives you.
4. Iterate based on the output — the first response is a starting point, not a final answer.
Why It Works
This prompt forces the AI to act as a senior technical SEO auditor. It goes beyond basic on-page advice and looks at site architecture, crawlability, and semantic relevance. It provides a structured, prioritized list of technical fixes that will actually move the needle on your rankings.
Over to You
What is the most frustrating technical SEO issue you have ever dealt with? Drop it below.
Drop it in the comments. Let's figure it out together.
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My best wishes and best of AI curiosity to you, my friend.
Ryan Cunningham
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